SEO,SMO,SEM,SMM,Email Marketing,Press Release
- Module 1 - Introduction
- Introduction to Digital Marketing
- Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing
- Search Engine Basics
- Major Search Engines
- Web Ranking
- Ranking algorithms
- Page Ranks
- Web Designing Basics
- WYSIWYG Editors
- Module 2 - Search Engine Optimization (SEO)
- SEO - On Page Optimization
- Initial Site Analysis
- Competition Analysis
- Keyword Research
- Keyword Density Analysis and Placement
- Title/Description/Keywords & Various Other Meta Tags Development
- Site (URL) Structure Analysis
- Web Designing Basics and WYSIWYG Editors
- URL renaming/re-writing
- Content Development Check
- Brief Keyword Competition Review
- H1, H2, H3 Tags
- Anchor Text
- Existing Web Content Optimization
- Image Optimization
- Use of robots.txt
- HTML Validation
- Doorway Pages
- Invisible Text
- Cloaking
- Creation of XML / HTML / ROR / Text Sitemaps
- Submitting sites to Google and Yahoo Webmasters
- Canonical / 404 Implementation
- Google Sitemap Creation
- Yahoo Sitemap Creation
- Competitor Analysis & Monitoring
- Google Webmaster Account Setup and management
- Google Analytics (Statistics) setup and management
- Creating of Favicons
- SEO - Off Page Optimization
- Search Engine Submission
- Directory Submission
- DMOZ Submission
- Article submission
- Alexa Insights
- Google Hot Trends and Insights
- Google Business centre submissions
- Press Release Submission
- Content editing & Content Rewriting
- Direct Link Exchange / Direct Link Building
- One-Way
- Two-Way / Reciprocal / Link Exchange
- Three-Way
- Leveraging Local Search
- Google Mapping/Listing
- Press release news syndication
- RSS (Really Simple Syndication)
- Local and regional search engine indexing
- Forum Posting & Posting Free Classifieds
- Yahoo Answer Link Building
- Linked in Link Building Strategies
- Online Reputation Management
- Social Book Marking
- Video Optimization
- Black Hat / Grey Hat / White Hat SEO
- Latent semantic indexing
- Sandbox Effect
- SEO Reporting
- SEO - Essential Tools:-
- Google Keyword Tool
- Word Tracker
- Keyword Spy
- Keywords Position Checker
- Keyword Density Checker
- Meta Description Creation
- Google Analytics
- Stats Counter
- Module 3 - Search Engine Advertising (SEA)
- Category - Search Engine Marketing (SEM)
- Category - Pay Per Click (PPC)
- SEO vs PPC
- Landing Pages
- Tracking Bounce Rates and Conversions
- Landing Page Optimization
- Testing Landing Pages
- SEA - Google Adwords
- Introduction to Online Advertising and Adwords
- Adwords Account and Campaign Basics
- Adwords Ad Formats
- Policies and Ad Quality Issues
- Adwords Targeting and Placement
- Adwords Bidding and Budgeting
- Optimizing Performance
- Display Advertising on the Google Display Network and Mobile Advertising
- Performance Monitoring and Conversion Tracking
- Overview of Local Business Listings and Maps
- Selling and Representing Adwords
- SEA - Microsoft AdCenter (Bing Ads)
- Introduction to Microsoft AdCenter
- Editorial Guidelines
- Landing Page Relevance and Quality Guidelines
- Intellectual Property Guidelines
- Click Quality
- Getting Started - Accounts and Campaigns
- Microsoft AdCenter Targeting
- Microsoft AdCenter Tracking Performance
- Microsoft AdCenter Optimizing Performance
- Microsoft AdCenter Budgeting and Billing
- Microsoft AdCenter Desktop
- Module 4 - Social Media Optimization (SMO):-
- Category - Social Media Marketing (SMM)
- Introduction to Social Media
- Advantages over other forms of Online Marketing
- Social Media Strategy
- SMO - Facebook:-
- Latest trends
- Difference between Profiles, Places, Groups and Pages
- Social media and communications strategy
- Open Graph
- Frictionless sharing
- Facebook Connect (Like, Share, Comment)
- Facebook Pages (Creating, Managing, Retention)
- Pages (Dos & Donts)
- Facebook Apps
- Measuring and Monitoring
- Sponsored Stories
- Facebook Places and check-ins
- Facebook credits
- Facebook and ecommerce
- Advantages and challenges
- SMO - LinkedIn:-
- Introduction to LinkedIn
- Creating the right profile & settings
- Increasing reach and visibility
- Linkedin Groups
- Answers, events, messaging & testimonials
- Company Pages
- SMO - Twitter
- Introduction to Microblogging & Twitter
- Twitter Demographics
- Use for reputation, promotion, sales, conversing, listening, research
- Business examples: E-commerce, Support (listening and responding), PR, Image
- Who to follow
- Tweeting (Responding to others, RT, HashTags, Direct Messages)
- Tracking Code
- Ghost writers and the importance of disclosure
- Twitiquette
- Advertising – tweet for pay
- Twitter Lists
- Twitter Account Promotion
- Searching tweets and users
- Measuring Influence
- Tools
- SMO - YouTube
- Online video – content is king
- Viral’ films and brand
- Defining your goals, metrics and budgets
- Social sharing, comments and reviews
- Getting an audience
- Creating and managing an account
- Using Ads inside Videos
- Promoting Youtube Videos
- SMO - Google+
- Setting Social Objectives
- Social Strategies & Tactics for Google+
- +1s & Sharing
- Integration with your site
- Promoting a Brand on Google+
- Tools
- - URL Shortening Tools
- Module 5 - Online PR, News & Reputation Management
- Category - Social Media Marketing (SMM)
- Introduction to Online Press Releases
- Handling the Press - the golden rules
- Successful Marketing and PR Strategies
- Press releases that work
- Organizing 1-2-1 press interviews
- Using pictures effectively
- Sourcing PR information
- Market research for PR use
- Introduction to Online Reputation Management
- Generating Buzz
- Five Stars at Customer Review Sites
- Tips for ensuring your happy customers spread the word.
- Ensure your customers defend you from a bad review.
- Responding to negative reviews
- Reducing negative reviews
- Blogging for Brand Control
- Social Networking Meets Reputation Management
- Module 6 - Social Media Advertising (SMA)
- Category - Social Media Marketing (SMM)
- Category - Pay Per Click (PPC)
- SMA - Facebook:-
- Communicating Value of Display on Facebook
- Plan a Campaign
- Generate Creatives
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and Refine
- SMA - LinkedIn
- Communicating Value of Display on LinkedIn
- Plan a Campaign
- Generate Creatives
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and Refine
- SMA - Twitter
- Communicating Value of Display on Twitter
- Plan a Campaign
- Generate Creatives
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and Refine
- SMA - YouTube
- Communicating Value of Display on YouTube
- Plan a Campaign
- Generate Creatives
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and Refine
- Module 7 - Email Marketing
- Email Service Providers (ESPs)
- Planning and delivering email campaigns
- Online Customer acquisition
- Encouraging web visitors to subscribe
- Crafting effective registration processes
- Customer retention strategies
- Choosing frequency schedules
- Creating effective email campaigns
- Understanding conversion and performance metrics
- Inbox Delivery
- Reducing abandonment and bounce rates
- Structured approaches to testing
- A/B and Multivariate testing
- Analyzing test results
- Important Laws on Email Marketing
- Module 8 - Web Analytics:-
- Google Analytics
- Setup
- Installation techniques
- campaign tracking & Analysis
- Interpreting essential website data
- Motion Charts
- Advanced Segmentation
- Custom reporting
- Advanced Filters
- Clicky
- Getclicky.com Setup
- Real-time Statistics
- Click usage
- A/B Testing
- Optimizely
- Visual Website Optimizer
- - KPI ANALYSIS
- - Multivariate testing
- - Internal Search Analytics
- - Website Surveys
- - Multi-channel analytics
- Module 9 - Content Marketing
- Digital content
- Microsites
- White papers
- Webcasts/webinars
- Podcasts
- Video portals
- Interactive online
- Events
- Module 10 - Mobile Marketing
- Introduction To Mobile Marketing
- Mobile Marketing Definition
- Mobile Marketing Association (View)
- Components Of Mobile Marketing
- Ways To Do Mobile Marketing
- Fast Facts On Mobile Marketing
- Push & Pull SMS
- Introduction To WAP
- WAP Campaign Operations
- Voice Portal
- Mobile Gaming
- Mobile Contest Hosting
- Advertorial Ring Back Tone
- Static Mobile Ad Formats
- Dynamic Mobile Ad Formats
- Mobile Marketing Ecosystem
- Best Practices
- Module 11 - Google Adsense
- Introduction to Google AdSense
- Google AdSense Program
- Google AdSense Approval Process
- Google AdSense Secrets
- How to Get Relevant AdSense Ads
- Google AdSense Ad Format Sizes
- High Paying sites on AdSense
- Making Money with Google AdSense
- Google AdSense Ad Colors
- Google AdSense Revenue Sharing
- Google AdSense Optimization Tips
- Module 12 - Blogging
- Blogs Creation
- Blogs Submission
- Blogs Promotion
- Blogs Weekly Postings
- Blogs Commenting
- Module 13 - Affiliate Marketing
- Basics of eMarketing
- Understanding Affiliate Marketing
- Intelligent Keyword Research & Analysis
- Choosing Right Products: ClickBank, CJ
- Choose The Right Domains & Hosting Provider
- Banners / Promos / Discounts
- Building Affiliate Pages Using CMS
- Marketing Mix: SEO / PPC / SMM
- Email List, Autoresponders
- Campaign Measurement and Tracking
